Reducing feelings of xenophobia through cognitive effort: The role of market knowledge, collaborative consumption behavior, and affinity for technology interaction

Adeel Khalid, Muhammad Usman, Shaker Bani-Melhem, Nadia Zahoor, Dario Natale Palmucci and Michael Christofi

Journal of Business Research, 2025, vol. 199, issue C

Abstract: Despite the increasing interest in pain and pleasure dynamics, empirical studies in the marketing domain have inadequately explored how intentional efforts to endure hardship or engage in painful behavior may lead to pleasure. To address this gap, the current study draws on the conservation of resources theory to propose a model that explains how and when foreign tourist cognitive effort mitigates their feelings of xenophobia and may foster a pleasurable experience. We further propose that tourist market knowledge and collaborative consumption behavior mediate the link between cognitive effort and xenophobia. Tourist affinity for technology interaction (ATI) was proposed as an important boundary condition. The results based on time-lagged data from 344 tourists supported the proposed relationships. Our research offers practical implications that can help owners/managers of international hotels and tourist companies design strategies that reduce xenophobia.

Keywords: Tourist xenophobia; Cognitive effort; Market knowledge; Collaborative consumption behavior; Affinity for technology interaction; Tourism and hospitality; Pain and pleasure; Foreign tourist destinations (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296325003443
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:199:y:2025:i:c:s0148296325003443

DOI: 10.1016/j.jbusres.2025.115521

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().