Driving market success: The roles of organizational creativity, resilience, and turbulence in Ghanaian manufacturing firms

Benjamin Cobbinah, Ahmed Agyapong, Henry Kofi Mensah and Moses Acquaah

Journal of Business Research, 2025, vol. 199, issue C

Abstract: The purpose of this study is to examine the proposition that organizational resilience acts as a mediating factor in enhancing the relationship between organizational creativity and firm performance. Furthermore, the study argues that the degree of technology turbulence and market turbulence affects the indirect impact of organizational creativity on firm performance through organizational resilience. Data gathered from 399 owner-managers and other executives of manufacturing enterprises in Ghana, collected over two time periods from different respondents, was used to test the hypotheses. The findings suggest that the connection between organizational creativity and firm performance is mediated by organizational resilience. Furthermore, the findings indicate that in situations of increased technological turbulence and market turbulence, the mediated relationship between organizational creativity and firm performance via organizational resilience is enhanced. The implications of these findings are discussed, providing valuable insights for managers navigating the challenges of doing business in dynamic and resource-constrained environments.

Keywords: Organizational Creativity; Organizational Resilience; Sub-Saharan Africa; Market Performance; Market Turbulence; Manufacturing Companies; Technology Turbulence (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:199:y:2025:i:c:s014829632500387x

DOI: 10.1016/j.jbusres.2025.115564

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