B2B manufacturers in pursuit of Product-as-a-Service: Motivations, barriers, and approaches

K. Hedvall, O. Benedettini, J.H. Blümel, J. Arsenovic and P. Kristensson

Journal of Business Research, 2025, vol. 199, issue C

Abstract: •Manufacturers introduce PaaS as a response to market dynamics and competition.•Manufacturers and customers explore PaaS jointly, iteratively, and interactively.•Design of offerings involves customers in a joint learning-process.•Pricing and business models are developed stepwise together with customers.•Financing of PaaS is a challenge for manufacturers and requires partners.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:199:y:2025:i:c:s014829632500390x

DOI: 10.1016/j.jbusres.2025.115567

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