Comprehension of info-aid supers in television advertising for social ideas: Implications for public policy

Lalita A. Manrai, Ajay K. Manrai and Noel Murray

Journal of Business Research, 1994, vol. 30, issue 1, 75-84

Date: 1994
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/0148-2963(94)90070-1
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:30:y:1994:i:1:p:75-84

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().