Strategic auditing of human and financial resource allocation in marketing: An empirical study using data envelopment analysis

Jean-Charles Chebat, Pierre Filiatrault, Arnon Katz and Shlomo Mai Tal

Journal of Business Research, 1994, vol. 31, issue 2-3, 197-208

Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:31:y:1994:i:2-3:p:197-208

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