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Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

Michel Laroche, Chankon Kim and Lianxi Zhou

Journal of Business Research, 1996, vol. 37, issue 2, 115-120

Date: 1996
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Handle: RePEc:eee:jbrese:v:37:y:1996:i:2:p:115-120