Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice

Manoj Hastak and Anusree Mitra

Journal of Business Research, 1996, vol. 37, issue 2, 121-126

Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:37:y:1996:i:2:p:121-126

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