Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality

Larry D. Compeau, Dhruv Grewal and Kent B. Monroe

Journal of Business Research, 1998, vol. 42, issue 3, 295-308

Date: 1998
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:42:y:1998:i:3:p:295-308

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