New Coke, Mixture Perception, and the Flavor Balance Hypothesis

Joel S. Dubow and Nancy M. Childs

Journal of Business Research, 1998, vol. 43, issue 3, 147-155

Date: 1998
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:43:y:1998:i:3:p:147-155

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