Developing and validating measures of facets of customer-based brand equity

Richard G. Netemeyer, Balaji Krishnan, Chris Pullig, Guangping Wang, Mehmet Yagci, Dwane Dean, Joe Ricks and Ferdinand Wirth

Journal of Business Research, 2004, vol. 57, issue 2, 209-224

Date: 2004
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Citations: View citations in EconPapers (206)

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