Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy: By Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon, The Free Press, New York, 2000, 292 pages, US$28.00

Melissa Moore

Journal of Business Research, 2004, vol. 57, issue 6, 679-680

Date: 2004
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