Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet

Majorie Dijkstra, Heidi E. J. J. M. Buijtels and W. Fred van Raaij

Journal of Business Research, 2005, vol. 58, issue 3, 377-386

Date: 2005
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148-2963(03)00105-X
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:58:y:2005:i:3:p:377-386

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().