The effects of utilitarian and hedonic online shopping value on consumer preference and intentions

Jeffrey W. Overby and Eun-Ju Lee

Journal of Business Research, 2006, vol. 59, issue 10-11, 1160-1166

Date: 2006
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Citations: View citations in EconPapers (146)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:59:y:2006:i:10-11:p:1160-1166

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