Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs

Le Nguyen Hau and Felicitas Evangelista

Journal of Business Research, 2007, vol. 60, issue 11, 1152-1165

Abstract: The focus of this paper is on the acquisition of tacit and explicit marketing knowledge from foreign partners in international joint ventures. Based on a literature review, a number of antecedents are identified and a model is tested using data obtained from 219 IJVs in Vietnam. Factors related to both knowledge seekers and knowledge holders, and the cultural distances between them are found to have a significant impact on the acquisition of marketing knowledge from foreign partners.

Keywords: Tacit; knowledge; Explicit; knowledge; Marketing; know-how; Knowledge; acquisition; International; joint; venture; Vietnam (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (24)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:60:y:2007:i:11:p:1152-1165

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