Animal companions, consumption experiences, and the marketing of pets: Transcending boundaries in the animal-human distinction

Morris B. Holbrook and Arch G. Woodside

Journal of Business Research, 2008, vol. 61, issue 5, 377-381

Abstract: This introduction lays the groundwork for a special issue of the Journal of Business Research devoted to "Animal Companions, Consumption Experiences, and the Marketing of Pets." After some preliminary comments on the relevant background, the editors develop a conceptual scheme - based on a typology of consumer value - for organizing the contributions appearing in the special issue. They explain the assignment of various contributions to various value-related categories in order to account for the structure and meanings of the perspectives that emerge.

Date: 2008
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:61:y:2008:i:5:p:377-381

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