A commentary on "Understanding Dog-Human Companionship"

Jeffrey F. Durgee

Journal of Business Research, 2008, vol. 61, issue 5, 467-468

Abstract: "Understanding Dog-Human Companionship" is important insofar as the article is a quantitative study that validates many qualitative studies of the human-dog relationship and the meanings that dogs have to their owners. The article suggests questions about consumer behavior that go beyond dog ownership. Aspects of dog ownership could be applied to ownership or "consumption" of many things -- including cars, spouses, and children.

Date: 2008
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