Commentary on exploring the dark side of pet ownership: Status- and control-based pet consumption: A reinterpretation of the data

Aaron Ahuvia

Journal of Business Research, 2008, vol. 61, issue 5, 497-499

Abstract: This paper adds another layer of interpretation to the data of Beverland, Farrelly, and Lim (2007). First, I explore the link between Beverland et al. (2007) and the thought of Martin Buber (1923). Then I argue that some respondents see their dogs through the metaphor of human friendship and others through the metaphor of human parenting. I share Beverland et al.'s ethical views that in the highest forms of relationships, people attempt to see the other as they really are. But note an irony - namely, that many of the respondents most committed to individual relationships with their pets anthropomorphize their dogs in ways that work against this kind of honest relationship.

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:61:y:2008:i:5:p:497-499

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