Pets as means rather than ends

Joseph A. Cote

Journal of Business Research, 2008, vol. 61, issue 5, 500-501

Abstract: Research relating to pets focuses almost exclusively on human-pet interactions or pet-specific behavior such as pet-food purchasing. Seldom has research used pet consumption as a context to study broader consumer-behavior topics. The influence of pet-related research is expandable by viewing pets as a path toward studying more general consumer-behavior questions.

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:61:y:2008:i:5:p:500-501

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