Ritual blessings with companion animals

Susan L. Holak

Journal of Business Research, 2008, vol. 61, issue 5, 534-541

Abstract: This research focuses on the blessing of animals. Blessings are a form of human-animal shared experience that manifests a belief in animal spirituality. Using a multi-method approach, this article investigates the presence of themes that previous research has identified on animal companions. The present study identifies new themes in the context of human-animal sharing experiences by focusing on a recurring ritual blessing event over a six-year period. Ritual blessings reflect the animal companion-consumer relationship lifecycle, particularly the consumption and disposition stages. The emotional bonds between humans and their companion animals affect many consumption-related lifestyle, diet, leisure, and healthcare decisions.

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:61:y:2008:i:5:p:534-541

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