Blessings and the spiritual life of consumers

Robert M. Schindler

Journal of Business Research, 2008, vol. 61, issue 5, 542-543

Abstract: The growing social phenomenon of ritually blessed animal companions suggests that the concept of the blessing should receive more attention in the field of consumer behavior. By documenting the importance of perceived sacred power and by capturing the words, gestures, and artifacts of the animal-blessing ritual, Holak highlights the role that these factors can play in the efforts of individuals and businesses to express, to those they care about, the wish that good should follow.

Date: 2008
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148-2963(07)00209-3
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:61:y:2008:i:5:p:542-543

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().