Pets and people: Companions in commerce?

Morris B. Holbrook

Journal of Business Research, 2008, vol. 61, issue 5, 546-552

Abstract: This essay presents a personalized account that reflects some well-documented aspects of pets as animal companions -- especially as they relate to the case of Rocky the Cat. The narrative begins with some oft-mentioned ramifications of viewing pets as friends and family. The common ingredient -- namely, love -- opens doors to various market-related opportunities. Among these, the exorbitant sums spent on veterinary care loom large and, in an illustrative personal story of Rocky Raccoon, reach nearly epic proportions. In practical terms, this report suggests some tips for marketing to lovers of pets. On a more spiritual level, further questions concern the author's own animal-related identity and how this self-concept manifests itself in an attempt to see the world in general and to view a film in particular through the eyes of the cat.

Date: 2008
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:61:y:2008:i:5:p:546-552

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