Consumer behavior, extended-self, and sacred consumption: An alternative perspective from our animal companions

Ronald Paul Hill, Jeannie Gaines and R. Mark Wilson

Journal of Business Research, 2008, vol. 61, issue 5, 553-562

Abstract: This article explores the intimate relationships between pet owners and their animal companions from the extended-self and sacred consumption perspectives using a unique method that Morris Holbrook inspires. The article opens with a brief introduction that includes a summary of the relevant literature. A description of the study's protocol follows. The article then covers five thematic categories that result from the investigation. The analysis of text from the consumer essays and a few precious photographs bring life to the case reports. The close provides implications for consumer-behavior scholarship and marketing practice in a variety of intra- and inter-species domains.

Date: 2008
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:61:y:2008:i:5:p:553-562

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