Assessing satisfaction with core and secondary attributes

Rong Huang and Emine Sarigöllü

Journal of Business Research, 2008, vol. 61, issue 9, 942-949

Abstract: This research assesses visitor satisfaction with the core and secondary attributes of a tourist destination, using two conventional methods, stated and derived importance. The article shows the importance of core attributes are recoverable equally well, regardless of the method. Importance of secondary attributes, however, vary depending on the estimation method. This difference is systematic. Researchers should use derived methods for assessing satisfaction with secondary attributes. The data are from surveys from visitors to Latin America.

Date: 2008
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