"To buy or to pirate": The matrix of music consumers' acquisition-mode decision-making

James R. Coyle, Stephen J. Gould, Pola Gupta and Reetika Gupta

Journal of Business Research, 2009, vol. 62, issue 10, 1031-1037

Abstract: The decision to engage in music piracy may be preceded by consumer consideration of a range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-mode decision factors relevant to exchange theory, including economic, legal, ethical, network and consumer behavior aspects, are investigated here. This matrix depicts numerous interrelated factors and makes assessing the decision-making process regarding music piracy more contextual than previously considered. A study of 204 American business students was conducted to test this matrix and assess the impact of the various factors. Implications and future research regarding this decision-making matrix and exchange theory are provided. The significant factors predict whether an exchange takes place between music consumers and the music industry.

Keywords: Acquisition-mode; decision; Consumer; ethics; Diffusion; Digital; music; distribution; Exchange; theory; Music; piracy; Network; effects (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (20)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:62:y:2009:i:10:p:1031-1037

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