Impact of culture on marketing strategy: Introduction to the special issue

Michel Laroche

Journal of Business Research, 2009, vol. 62, issue 10, 921-923

Abstract: This special issue of the Journal of Business Research features eleven articles selected from the papers presented during the fourth meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 23 and 24, 2007. They cover topics related to culture and marketing communications, consumer socialization, materialism, identity and religiosity, service quality, language effects, consumer revenge behavior and government actions.

Keywords: Culture; Marketing; strategy; Marketing; communications (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:62:y:2009:i:10:p:921-923

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