 Migration and materialism: The roles of ethnic identity, religiosity, and generationMark Cleveland and William Chang Journal of Business Research, 2009, vol. 62, issue 10, 963-971 Abstract: Culture is the most complex and powerful influence on consumer behavior. Within culturally heterogeneous societies, marketing managers must consider the psychological and behavioral effects that emanate from ethnic identity. Of the many values that immigrants bring to their adopted home, some have their basis in religious beliefs. Most migration occurs from the developing to the developed world, where the acquisition of and devotion to material possessions typify post-industrial society. A largely unanswered question concerns how members of immigrant communities cope with the conflicting values associated with materialism, and those associated with ethnic communal ties and religious fulfillment. This research focuses on materialism as manifested among first- and second-generation Korean-Canadians, as a function of both ethnic identity and religiosity. The researchers uncover generational differences on the interrelationships of these three constructs. Keywords: Materialism; Ethnic; identity; Religiosity; Generation; Culture; Migration (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:62:y:2009:i:10:p:963-971 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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