How quality, value, image, and satisfaction create loyalty at a Chinese telecom

Fujun Lai, Mitch Griffin and Barry J. Babin

Journal of Business Research, 2009, vol. 62, issue 10, 980-986

Abstract: This study proposes and tests an integrative model to examine the relations among service quality, value, image, satisfaction, and loyalty in China. Analysis of survey data from 118 customers of a Chinese mobile communications company reveals that service quality directly influences both perceived value and image perceptions, that value and image influence satisfaction, that corporate image influences value, and that both customer satisfaction and value are significant determinants of loyalty. Thus, value has both a direct and indirect (through satisfaction) impact on customer loyalty. Other variables mediate the impact of both service quality and corporate image on customer loyalty.

Keywords: Value; Satisfaction; Loyalty; Image; Mobile; communications; China (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (91)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:62:y:2009:i:10:p:980-986

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