Introduction: Special issue on advances in brand management

Leslie de Chernatony, Cleopatra Veloutsou, George Christodoulides and Susan Cottam

Journal of Business Research, 2009, vol. 62, issue 3, 289-290

Abstract: This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers for inclusion consideration for this special issue. A further round of blind reviewing resulted in the selection of those 13 articles. This introduction presents a review of the research into brand management.

Keywords: Brand; management (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:62:y:2009:i:3:p:289-290

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