Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality

Amit Poddar, Naveen Donthu and Yujie Wei

Journal of Business Research, 2009, vol. 62, issue 4, 441-450

Abstract: This research extends the concept of salesperson customer orientation to Internet marketing by conceptualizing and studying the effects of Web site customer orientation on perceived Web site quality and consumer behavior. This research also adapts the concept of brand/store personality to Internet marketing by investigating the effects of Web site personality on perceived Web site quality and consumer purchase intention. The model is tested on apparel Web sites using data from multiple sources. Implications of managing Web site personality and Web site customer orientation are discussed.

Keywords: Internet; Customer; orientation; Web; site; personality; Web; site; quality; Purchase; intentions (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (30)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:62:y:2009:i:4:p:441-450

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