Auditing program evaluation audits: Executive training exercise for assessing management thinking, planning, and actions

Chih-Hsien Hsu and Marcia Y. Sakai

Journal of Business Research, 2009, vol. 62, issue 7, 680-689

Abstract: The present article is an application of Schank's (Schank, Roger C. (2005), Lessons in Learning, New York: Wiley.) "principle #1: just-in-time information delivery makes information useful....OR, don't tell people things that they cannot immediately make use of." The article describes five activities that always occurring implicitly and sometimes explicitly in managing a product, brand, or service: scanning, planning, implementing, assessing, and administering. Management and financial audits of actions and outcomes of programs are sometimes required by firms and government legislative bodies. Similar to the use of written checklist by pilots of the multiple steps involved before plane take-offs, management audit templates are useful for insuring complete and in-depth assessments of management actions and outcomes. This article provides such a management audit template and illustrates its use. The article includes an invitation to the reader to use the template immediately in evaluating both an audit report and a marketing program that the audit report details.

Keywords: Learning; destination; management; organization; Tourism; marketing; Audit; Program; evaluation (search for similar items in EconPapers)
Date: 2009
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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