Adolescent consumption autonomy: A cross-cultural examination

Kay M. Palan, Elodie Gentina and Isabelle Muratore

Journal of Business Research, 2010, vol. 63, issue 12, 1342-1348

Abstract: Adolescents are an important market segment globally not only for their spending power as adolescents but also for their future spending power as adults. One variable that impacts current and future spending power is the degree to which adolescents are autonomous consumers. This study reports on depth interviews conducted with adolescent girls in France and the United States for the purpose of identifying dimensions of adolescent consumption autonomy based on adolescents' perceptions. Four dimensions of adolescent consumption autonomy are identified, including attitudinal, emotional, functional and financial. Similarities and differences between the two cultures are discussed, and implications for marketing and future research are identified.

Keywords: Adolescent; consumers; Consumption; autonomy; Cross-cultural; Shopping (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (13)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:63:y:2010:i:12:p:1342-1348

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