Reseller adoption of manufacturers' e-business tools: The impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits

Talai Osmonbekov

Journal of Business Research, 2010, vol. 63, issue 3, 217-223

Keywords: e-Business; tools; Adoption; Reseller; benefits; Social; enforcement; Relationship-technology; fit; Mediation; Manufacturer-reseller; relationships (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:63:y:2010:i:3:p:217-223

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