Using consumer perceived ethicality as a guideline for corporate social responsibility strategy: A commentary essay

Linda J. Shea

Journal of Business Research, 2010, vol. 63, issue 3, 263-264

Abstract: "Consumer Perceived Ethicality" presents a framework of perceived consumer ethicality as summarized from in-depth interviews with 20 citizens of the United Kingdom and Germany. The framework identifies six broad domains and 36 sub-items (6 for each domain) that serve as examples of consumer-generated "unethical corporate behaviors." This commentary highlights the contributions, discusses the limitations and presents an alternative perspective on the study of consumer perceived ethicality.

Keywords: Ethicality; Corporate; social; responsibility; Consumer; perceptions (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations: View citations in EconPapers (20)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148-2963(09)00134-9
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:63:y:2010:i:3:p:263-264

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().