Advances in internet consumer behavior and marketing strategy: Introduction to the special issue

Michel Laroche

Journal of Business Research, 2010, vol. 63, issue 9-10, 1015-1017

Abstract: This second special issue of the Journal of Business Research on Internet consumer behavior features twelve articles selected from the papers submitted following a call for submissions issued in January 2008. They cover topics related to advances in internet consumer behavior and marketing strategy, and the contributions are regrouped into four broad categories: influence of trust and role of virtual communities; understanding the role of electronic word-of-mouth; understanding consumer reactions to pricing on the internet; consumer issues in marketing strategy. It concludes with future research directions.

Keywords: Internet; Consumer; behavior; Trust; Virtual; communities; e-WOM; Pricing (search for similar items in EconPapers)
Date: 2010
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