New developments in modeling Internet consumer behavior: Introduction to the special issue

Michel Laroche

Journal of Business Research, 2010, vol. 63, issue 9-10, 915-918

Abstract: This first special issue of the Journal of Business Research on Internet consumer behavior features thirteen articles selected from the papers submitted following a call for submissions issued in January 2008. They cover topics related to new developments in modeling Internet consumer behavior, and the contributions are regrouped into three broad categories: modeling based on the S-O-R paradigm, modeling based on the TAM model and advances in online consumer information processing. It concludes with future research directions.

Keywords: Internet; Consumer; behavior; Modeling; SOR; TAM; Online; information; processing (search for similar items in EconPapers)
Date: 2010
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