Writing and publishing important scientific articles: A reviewer's perspective

David J. Ortinau

Journal of Business Research, 2011, vol. 64, issue 2, 150-156

Abstract: The article discusses various complex and interrelated quality issues mediating reviewers' expectations and standards. Authors must meet or exceed reviewers' and editors' expectations of providing convincing arguments and support of the importance and relevancy of the research topic and questions, evidence of scientific rigorousness, and meaningful and usefulness of the findings making substantial and/or incremental contributions to the scientific body of marketing knowledge. Marketing scholars struggling to publish their research in high-quality marketing journals will definitely benefit from the insights in this article.

Keywords: Scientific; article; Writing; and; publishing; insights; Journal; quality; image; Review; process; Important-relevant; contributions (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:64:y:2011:i:2:p:150-156

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