Sportsbooks and politicians: Place your bet!: Teaching note

Pedro Raventós and Sandro Zolezzi

Journal of Business Research, 2011, vol. 64, issue 3, 306-308

Abstract: This case exposes students to strategy issues for an electronic business that is subject to a particularly complex set of laws and regulations. This note explains the teaching objectives of the case and how to use the case in class. Instructors can organize its discussion around four questions which guide the students from the analysis of the industry and a characterization of different forms of competition in sports gambling, to the strategy of BetonSports and the political calculations that serve as basis for this strategy. A more complete teaching guide is available from the authors upon request.

Keywords: Online; gambling; Sportsbooks; WTO; Over-roundness; Frictionless; markets (search for similar items in EconPapers)
Date: 2011
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