Retailing evolution research: Introduction to the special section on retailing research

David J. Ortinau, Barry J. Babin and Jean-Charles Chebat

Journal of Business Research, 2011, vol. 64, issue 6, 541-542

Abstract: This JBR Special Issue on Retailing includes several high quality research studies presented at the 10th and 11th Society for Marketing Advances Retail Strategy and Patronage Behavior Symposiums. The articles cover a wide range of interesting and important retailing topics including topics such as atmospherics, self-esteem and advertising. This introduction offers a few comments on the 2007 and 2008 Symposiums' content including a brief overview of each article.

Keywords: Retailing; Strategy; Evolution; Advertising; Customer; Self-esteem (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:64:y:2011:i:6:p:541-542

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