Consumer innovativeness and its correlates: A propositional inventory for future research

Jos Bartels and Machiel J. Reinders

Journal of Business Research, 2011, vol. 64, issue 6, 601-609

Abstract: This article summarizes the results of a systematic review of the literature on consumer innovativeness and its correlates and provides a propositional inventory for future research. The authors identified seventy-nine relevant empirical articles from international journals through a search of multiple databases using specific search terms, a manual search of marketing and consumer behavior journals and a cross-reference search. The results show that innovativeness consists of different levels of conceptualization and operational processes. Based on these different conceptualizations, the authors offer propositions for further empirical exploration on consumer innovativeness.

Keywords: Consumer; innovativeness; Propositional; inventory; Systematic; literature; review; Innate; innovativeness; Domain-specific; innovativeness; Innovative; behavior (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (52)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:64:y:2011:i:6:p:601-609

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