Contributing clarity by examining brand luxury in the fashion market

Karen W. Miller and Michael K. Mills

Journal of Business Research, 2012, vol. 65, issue 10, 1471-1479

Abstract: Research relevant to the creation and development of luxury brands is a growing area in the literature. Offering insight, previous research also contributes evidence of a lack of clarity regarding a definition, operationalization, and measurement of brand luxury. This study focuses specifically on this issue within the pre-eminent luxury fashion brands category. Carefully examining brand luxury and the dimensions and relationships underlying the luxury fashion brand, this study develops a conceptual model. Testing across three specific fashion categories the Brand Luxury Model makes important contributions, by clarifying the confusion evident in earlier brand luxury research, supplying evidence about the importance of brand leadership, and helping brand managers and academics by creating a useful framework to depict the luxury fashion brand.

Keywords: Brand luxury; Brand leadership; Brand value; Generation Y; Fashion brands (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (29)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296311003572
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:65:y:2012:i:10:p:1471-1479

DOI: 10.1016/j.jbusres.2011.10.013

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().