Apparel product attributes, web browsing, and e-impulse buying on shopping websites

Eun Joo Park, Eun Young Kim, Venessa Martin Funches and William Foxx

Journal of Business Research, 2012, vol. 65, issue 11, 1583-1589

Abstract: This study explores the relationship among product attributes, web browsing, and impulse buying for apparel products in the Internet context. University students completed a total of 356 usable questionnaires. Data analysis was conducted using confirmatory factor analysis and structural equation modeling via LISREL 8.8. Findings confirm that apparel product attributes consist of three factors: variety of selection, price, and sensory attributes. The study confirms that two types of web browsing occur: utilitarian and hedonic. In an estimated structural model, the variety of selection has a positive effect on utilitarian web browsing, whereas price has a positive effect on hedonic web browsing. Additionally, utilitarian web browsing has a negative effect on impulse buying, whereas hedonic web browsing has a positive effect on impulse buying for apparel on shopping websites. In particular, the factors of variety of selection and sensory attributes have direct effects on e-impulse buying for apparel. Managerial implications for more effectively managing the process of securing online customers through the use of utilitarian and hedonic product information concludes the article.

Keywords: Apparel attributes; E-impulse buying; Selection; Web browsing (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (66)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:65:y:2012:i:11:p:1583-1589

DOI: 10.1016/j.jbusres.2011.02.043

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