Does media attention drive corporate social responsibility?

Stelios C. Zyglidopoulos, Andreas P. Georgiadis, Craig E. Carroll and Donald Siegel

Journal of Business Research, 2012, vol. 65, issue 11, 1622-1627

Abstract: This paper investigates the impact that media attention has on the strengths and weaknesses of a firm's corporate social responsibility (CSR). Drawing on stakeholder theory, the study develops and tests two hypotheses concerning the influence that media attention can have on the CSR-strengths and weaknesses of a particular firm. The findings indicate that while increases in media attention are related to increases in CSR-strengths, CSR-weaknesses are not sensitive to changes in media attention.

Keywords: Corporate social responsibility; Media attention; KLD data; Advertising; Information asymmetry (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (94)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:65:y:2012:i:11:p:1622-1627

DOI: 10.1016/j.jbusres.2011.10.021

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