Reflexive introspection on sharing gifts and shaping stories

Barbara Olsen

Journal of Business Research, 2012, vol. 65, issue 4, 467-474

Abstract: The purpose of this paper is to convey how reflexive introspection can be used to discover new insights from previously recorded ethnographic data. A reflexive introspection of experiences recorded on tape, in fieldwork notebooks, personal journals and in correspondence bares ulterior motives and complicity in escalating consumer desires that suggests a retextualization of the fieldwork experience.

Keywords: Ethnography; Introspection; Negril, Jamaica; Motivation; Narrative; Reflexivity; Retextualization; Retrospection (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:65:y:2012:i:4:p:467-474

DOI: 10.1016/j.jbusres.2011.02.015

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