Consuming digital technologies and making home

Meera Venkatraman

Journal of Business Research, 2013, vol. 66, issue 12, 2626-2633

Abstract: Recognizing digital technology's dislocating impact on home, this paper focuses on an underrepresented consumer, the female head-of-household. This interpretive research study of army men's wives elucidates three issues: the digital home's structure, technology's roles, and women's technology consumption. First, the study introduces the center–periphery model of home. Second, the results go beyond technology's tool role to building a support system. Finally, this study sheds light on the neglected area of women's play with digital technology.

Keywords: Digital; Technology; Consumption; Home; Gender; Army wives (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:66:y:2013:i:12:p:2626-2633

DOI: 10.1016/j.jbusres.2012.05.022

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