Symbolic consumption of tourism destination brands

Yuksel Ekinci, Ercan Sirakaya-Turk and Sandra Preciado

Journal of Business Research, 2013, vol. 66, issue 6, 711-718

Abstract: This study investigates the symbolic meaning of tourism destination brands. Specifically, this study examines the relationship between symbolic consumption of tourism destination brands and destination brand loyalty. A structural equation model tests data collected from international tourists (n=361) who visited a Mediterranean resort city. The results validate three dimensions of symbolic tourism destination brand—self-congruence, brand identification, and lifestyle-congruence affect destination brand loyalty. Practical and theoretical implications are discussed within the general framework of consumer behavior theory.

Keywords: Destination brands; Self-congruence; Social identification; Lifestyle-congruence (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (43)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:66:y:2013:i:6:p:711-718

DOI: 10.1016/j.jbusres.2011.09.008

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