 Do perceived pioneering advantages lead to first-mover decisions?Michael Song, Y. Lisa Zhao and C. Anthony Di Benedetto Journal of Business Research, 2013, vol. 66, issue 8, 1143-1152 Abstract: First-mover literature suggests several pioneering advantages and disadvantages. This study investigates how managerial perceptions of these pioneering advantages affect first-mover decisions by service provider managers. According to the literature on mental models, managers will make first-mover decisions based on their perceptions of pioneering advantages and disadvantages formed from their own personal beliefs; however, little research so far links these perceptions to how first-mover decisions are made. This study tests several hypotheses regarding how perceived pioneering advantages and disadvantages affect the likelihood of making a first-mover decision in selected service industries, using a dataset from 334 senior executives in service industries over a four year period. The empirical results suggest that mental model formation does affect the first-mover decision by service pioneering managers. The study concludes with a discussion of our theoretical contribution and managerial implications. Keywords: Pioneering advantage; First-mover decisions; Service providers; Mental models (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:66:y:2013:i:8:p:1143-1152 DOI: 10.1016/j.jbusres.2012.03.010 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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