Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians

Mark Cleveland, Michel Laroche and Ranim Hallab

Journal of Business Research, 2013, vol. 66, issue 8, 958-967

Abstract: Understanding the differential impact of globalization on culture – the most profound shaper of consumption – is fundamentally important. This research examines the linkages of cultural globalization (acculturation to global consumer culture, AGCC), (Lebanese) ethnic identity (LEID), religiosity (REL), individual-level (Schwartz) and consumption-related values (materialism and consumer ethnocentrism, MAT/CET) and numerous consumption behaviors; contrasting coexisting religious groups. A negative AGCC-LEID relationship exists for Muslims, whereas for Christians the two cultural forces are independent. Common across groups, religiosity and CET positively associate with LEID, and MAT positively associates with AGCC. Other relationships are religious-specific. The AGCC-LEID relationship across different behaviors yields four distinctive acculturation patterns.

Keywords: Globalization; Culture; Religion; Values; Consumption (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (29)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:66:y:2013:i:8:p:958-967

DOI: 10.1016/j.jbusres.2011.12.018

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