 Social legitimacy versus distinctiveness: Mapping the place of consumers in the mental representations of managers in an institutionalized environmentDamien Chaney and Roger Marshall Journal of Business Research, 2013, vol. 66, issue 9, 1550-1558 Abstract: Arts festivals in general, and music festivals in particular, struggle to formulate strategy in the face of the often-conflicting demands of the commercial marketplace and the sponsors, who are typically state organizations. Commercialization and profit motivations demand differentiation, but recognition and acceptance by society often requires conformity to a set of rules that often conflict with these aims. This struggle is said to be between distinctiveness (in the marketplace) and legitimacy (in the eyes of the society as represented by sponsoring institutions). This research uses cognitive mapping techniques to uncover the role that consumers have within the representations of strategists within two music festival organizations. One festival operates in an open, commercial market while the other in an institutionalized environment. Centrality of consumers within the thought-maps of strategists and the mental associations they have to their consumers, reveal how managers struggle with this strategic dichotomy. Keywords: Social legitimacy; Distinctiveness; Cognitive mapping; Institutionalized environment; Strategic thinking (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:66:y:2013:i:9:p:1550-1558 DOI: 10.1016/j.jbusres.2012.09.018 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.