Gamblers' habit

Richard Mizerski, Katherine Mizerski, Desmond Lam and Alvin Lee

Journal of Business Research, 2013, vol. 66, issue 9, 1605-1611

Abstract: The theories used to understand and predict regular non-problem gambling are almost exclusively affective or cognitive-oriented. These include motives, self-esteem, image enhancement and illusions of control over random events. However, gambling is one of the most frequently purchased consumer products, and the frequency of past behavior has traditionally been viewed as “habit” by psychologists and marketers. While habit as the frequency of past behavior has been shown to be a strong predictor of future behavior in gambling, habit offers little additional insight into gambling behavior in that form.

Keywords: Gambling; Habit; NBD-Dirichlet; Behavioral modeling (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:66:y:2013:i:9:p:1605-1611

DOI: 10.1016/j.jbusres.2012.12.004

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