Trust and the tendency towards multi-unit franchising: A relational governance view

Michele Griessmair, Dildar Hussain and Josef Windsperger

Journal of Business Research, 2014, vol. 67, issue 11, 2337-2345

Abstract: Previous research mainly focused on the agency-theoretical explanation of multi-unit franchising (MUF). The aim of this study is to develop a relational governance perspective of MUF by investigating the role of knowledge-based trust and general trust in franchisor's choice between multi-unit and single-unit franchising. Our data from the German franchise sector indicate that knowledge-based trust positively influences and general trust negatively influences the franchisor's tendency towards multi-unit franchising.

Keywords: Multi-unit franchising; Relational view of governance; Knowledge-based trust; General trust; Agency theory (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:11:p:2337-2345

DOI: 10.1016/j.jbusres.2014.01.009

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